How To Increase Blog Traffic - 10 SEO Tips
How To Increase Blog Traffic
10 SEO Tips For More Traffic On Your Blog
As a blogger, you naturally need a lot of website visitors and other people who read your articles. This is especially important if you are a full-time blogger because you also want to get income from it. The larger your audience, the more companies will be interested in advertising on your blog. But how does one increase brand awareness and make sure that people find your blog? Very simple, with SEO (Search Engine Optimization). It sounds complicated and confusing, we understand that.
That is why we give you 10 tip
here on how you can increase the traffic to your blogs yourself.
1. Google Analytics and Search Console
Let's start
with the basics; a Google Analytics and Search Console account. Don't have an
account yet? Then create this quickly. With this, you ensure that Google can
actually find your blog. And being visible in Google search results is, of
course, a must! Also not unimportant, with these tools you get insight into
your website (pages), visitors and your position in the search results. Create
an account here:
- Google Analytics
- Search Console
2. SEO plugin
You probably have already got a couple of plugins installed on your
website. Is one already focused on SEO optimizations? This is important to
have, especially as a blogger. Use a plugin with which you'll view, edit and
manage the SEO on every page. We use Yoast for this. This plugin is
sort of common and is strongly offered by many bloggers.
With Yoast, you've got
an on-page content analysis, XML sitemap and other very useful functions. Also
nice, it's a free plugin in WordPress and very easy.
3. Sitemaps
A well-organized sitemap is a definitive must for SEO! You have two variants,
namely an HTML sitemap and an XML sitemap.
HTML sitemap is an extra page and
gives a clear overview of your website visitors about all pages on your
website.
An XML sitemap is a file with pages and messages. This tells the
search engines which pages they can see.
A well-organized sitemap is extremely
important because search engines like Google read this file.
4. Redirect all 404s
Everyone
sometimes comes across a 404 error page on an internet site. A robot
automatically places this on a page once they encounter a link that not works.
It is
important to regularly check whether you've got such pages because you
obviously don't want error pages. Besides, it also works very badly for
your SEO. With for example MoZ, screaming frog and another plugin, such as
Redirection, you can easily solve this yourself.
First, scan
your website with MOZ, screaming frog. Also, to duplicate content, this tool
gives you insight into which pages have a 404. Then with Redirection, you
can redirect the page to a page that is active and comparable.
5. Duplicated content
Now that you have an SEO plugin and an organized sitemap, it's time to look at the content. First of all, it's important to get rid of duplicated content. Robots that crawl your website get confused when there is duplicate content. This applies to both the texts and the meta description. Neither can be double.
Useful tools that you can use for this:
- MoZ: This program makes an extensive scan of your website and finds, among other things, double (page) titles and meta descriptions.
- Site liner: An online tool that checks whether there is duplicate content within your website. It shows exactly which pages the duplicated content is on.
- SmallSeoTools: This online tool checks whether there's duplicate content with other websites. Try to make your text as unique as possible and avoid having duplicated content with perhaps your competitors.
6. Increase the website speed
Now that the
duplicate content and the 404 error pages have been removed, it's time to
increase the speed. But how and why? The speed of your website affects your
entire SEO. You will be punished by Google albeit your website is just too
slow. A useful gizmo to see this is often Google PageSpeed Insight. It controls
the speed of your blog for both desktop and mobile.
7. Linkbuilding time
The ultimate goal for every blogger or company is to be on page 1 of Google. Preferably at
the very top of place 1. Important for this is having a blog with high
authority. The more high-quality links that link to your blog, the higher your
authority will be. And not to mention, the amount of links to your blog is one
of the biggest influences for SEO.
Pay
attention! It is important not to exchange a link with any company. Try to find
companies that have already got high authority.
There are
different ways to link building:
- Write a guest post for other blogs or websites (don't forget to include a link to your own blog);
- Ask other blogs or websites if they want to link to your blog (for a fee or with a re-link).
8. Alt texts
Perhaps, as a
blogger, you already spend tons of your time searching and taking the proper
photos and pictures for your article. This is good because images can give your
SEO an additional boost. It is not only the correct resolution, size, and
placement that is important. The alt texts also need some attention. They give
you an extra place to process an important keyword. Google not only views texts
on a website but also the alt texts of your images. So don't forget to use this
SEO boost!
9. Do not publish to publish
As a blogger, you are constantly busy with writing and publishing articles. It is important to require under consideration whether the content of your articles is usable for the reader. Try to take into consideration that what you publish is usable for the reader.
10. A keyword analysis
We will now start researching the keywords for your article. To make it easier, we have divided it into two points.
1) How do you do a keyword analysis?
There are several ways to do keyword analysis. The Google search bar is a free and easy way. Have you noticed that when you type something in the search bar your question or term often appears below it? These are suggestions from Google and the most popular search terms that people search for. A disadvantage of this method is that it gives you no further information, like the search volume.
Another way to research keywords is through a web service. Many companies offer tools and programs to help you with this. Do you have a Google Adwords account? Then have a look at their Keyword planner. It gives you an inventory of keywords and suggestions, but also what the search volume per month is. Other programs that will help are SEMRush and Ahrefs.
Do not focus on one specific keyword, this does not work positively for your article and can quickly be seen as about optimization. Instead, it is good to include variations of the most important keyword in your article. Another option is to process your keyword in a long tail. A longtail keyword consists of 3 to 4 words and is usually less competitive.
2) Where do you place the keyword?
Now that you simply have chosen a keyword for your article, it's important that you simply use it correctly. For SEO, it is important to put your keyword at least in the following places:
- In the title of your article. The earlier in an H1, the better.
- In the URL. domain.com/keyword
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